Our Business
Media publicity research
is a very important step organizations should take before committing to any new major business strategy. Media research is also an invaluable step for new organizations so they can better understand their market, and most importantly, if their business offer reflects the needs of the market, potential group of customers and will generate any demand from the market in which they’ll operate.
Media publicity competitive research
Media publicity competitive research is the first step when developing a marketing strategy. It is a vital process where Social media, Online media, Traditional print media publicity is being monitored, analyzed and ‘’’real picture of the corporate image’’ presented.
Our service
allows organizations to access valuable information to guide them in the development of important business strategies, such as new product development or timing of the product launch, consumer behavioral change and trends, market needs….
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Our Focus
While conducting a research for our Clients we do use the following qualitative and quantitative methods, including:
• Media monitoring techniques
• Focus media groups
• Social media research / Onsite surveys
• Advanced market and business data analyses research
• Direct mail contacts and interviews
Areas of Expertise
Based on the market research we do prepare strategic guidelines and campaign objectives as well as necessary documentation to target specific, profiled media audience with due aim to change the course of media opinion trends in an accurate and objective manner.
This process is due to deliver reputable and validated views and opinion to the media outlets to create more relevant media information on the topic of study.
Our findings are usually presented in monthly reports, which include narratives explaining research methods used, media research conducted, graphs to help better analyze the data collected. All media publicity recordings and transcripts are also provided in form of PDF scans.
At Bellini – we do have a passion for supporting our customers: TV, Radio, newsprint, media agencies and advertisers – with the best actionable insights available. Our connected intelligence solutions combined with the largest reference database in the world provide our clients with a full understanding of the shifting media landscape.
Our approach is crafted to address brand challenges, from understanding how a message resonates with your target audience to how your consumers view and opinion product and make business decisions.
Our aim is to assist Corporate Clients with communication research; methods and systems for measuring, analyzing, understanding and reporting how messages have performed to its target audience of various media channels in today’s world.
MARKET EXPERIENCE
Bellini is cooperating with Client porfolio ranging from IT, Telecoms companies to widely recognized financial local and international banks and funds. As many of its campaigns cover pan-European media, Bellini closely cooperates with local and international media groups.